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Thursday, 10 May 2012

Censored in the UK - The Pirate Bay

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Despite never being found guilty of a crime in the UK, the Pirate Bay has been blocked by ISPs after High Court orders for alleged copyright infringement.- despite not being for sale of hire.

This will undoubtedly by subject to a long legal review, this is basically an injunction made on shakey ground, but for now the UK has joined China in restriction of the internet.

Except, it's a little bit easier to get around!

The New Science of Viral Ads

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(From Harvard Business School)
Thales Teixeira
is an assistant professor in the Marketing Unit. He holds a Ph.D. in marketing from the University of Michigan. He earned a bachelor’s degree in business administration and master’s degree in statistics at the University of São Paulo, Brazil. Before joining HBS, Professor Teixeira was an independent quantitative marketing consultant to technology and financial services companies, among them Microsoft, HP, and Prudential.

Thales has produced a video and report to show off his modern technique to the 'Science.'  It is quite intense and may be approached by some skepticism inside the industry, it still makes a good read.  He's a good writer, but a very boring speaker.  I just about managed to stay awake through his video. 

 

The articles a good read, to give you a taste of what to expect before reading, I've quoted a passaged below.

"Several techniques derived from new technology can help advertisers attain this. In our research, two colleagues and I use infrared eye-tracking scanners to determine exactly what people are looking at when they watch video ads."



The comments are pretty good too

 

How not to do Viral on a budget

StumbleUpon Chrysler are now trending in social media and have made a Vredefort crater sized impact on global social media networks and news outlets.  It's a difficult time for Detroit, and money is tight, especially for a company that asked for $39 Billion in aid (they only got some of that) from the US taxpayer.

So how does Chrysler return the favour by showing their commitment to the taxpayer?  You may think they are frugal and put in hard work towards spreading their brand, or deliver value for money marketing to build sales to other countries to bring money into the US.  That would be the responsible thing to do when playing with other peoples money.

Chrysler had other ideas - sponsoring the NFL championship (that doesn't come cheap), developing a complex 2 minute advert filmed across multiple locations in New Orleans and LA (not exactly Chryslers back yard) and starring Clint Eastwood.

The advertisement itself has drawn criticsm for its alleged backing of Barack Obama and his reelection campaign. 

So, if you want to make it big on the net, your options can be, as Toyota did - give away two cars (aprox $32, 000 USD), or you can do what government bailed out Chrysler did and spend as much as possible in as little time as possible for an advert that is of dubious credibility and is going to be shown once, and rely on people to spread it for you.  (Which is exactly what I'm doing, but for all the wrong reasons).

Enjoy, you paid for it.

 

Despite all of this, Chrysler can't even do the decency of throwing some long term weight behind the process by making a decent facebook page


Irresponsible, naive, lazy.  That's about all I can say to Chrysler - and  I want my money back, I love Clint Eastwood, but I want to see starring in, writing and producing decent movies, not this garbage.

Vidal Sassoon remembered on social media

StumbleUpon Cockney born hair dresser - "a rock star, an artist, [and] a craftsman who 'changed the world with a pair of scissors." Vidal Sassoon, CBE has died aged 84 in his LA home after a long fight with leukaemia.


There has been a massive, inspirational response to the child of Eastern European immigrants, born in Hammersmith who turned into a legend, carving the way to stardom with nothing more than a pair of scissors and the spirit to fight for what he believed was right.  That spirit was encompassed by his joining the 43 group, a Jewish veterans' underground organisation at only 17 years old.  Despite not being a verteran (or old enough tobe one) he campaigned to break up Oswald Moseleys blackshirts immediately after World War II.   He went on to join the forerunner of the Israeli Defence Force, the Hagenah in 1948.

http://profile.ak.fbcdn.net/hprofile-ak-snc4/161996_97279394327_6851912_n.jpg
http://www.facebook.com/VidalSassoonTheMovie

 Sassoon returned to London, to train in Mayfair as a hairdresser.  He opened his first salon in 1954, and the rest, as they say, is history.  He revolutionised hair styles, and fashion through geometric cuts and the reliance on the hairs natural shine.



Sassoon started the Vidal Sassoon International Center for the Study of Antisemitism in 1982, which researched information about antisemitism using a non-political ideology.


RIP Vidal Sassoon. You are forever fabulous. http://t.co/8rJYUjnE 11 hours ago via Twitter for iPhone ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

He later went on to be involved in more charities, the Boys Club of America and the Performing Arts Council in LA,  he supported these through his eponymously named Vidal Sassoon Foundation.


Most recently, Sassoon has helped out in the aid effort after Hurricane Katrina and has set up training academies in England, the US and Canada - with plans in progress for China and Germany.


Sad to hear of passing of Vidal Sassoon - he was a lifelong anti-fascist who fought Mosely’s far-right in the East End http://t.co/2hIxTxme 1 hour ago via Tweet Button ·  Reply ·  Retweet ·  Favorite · powered by @socialditto

Monday, 7 May 2012

Scientology: The Scary side of Social Media Marketing

StumbleUpon I have some bad news for you all... Whilst it is generally becoming accepted that Social Media Marketing and Search Engine Optimisation are essential - even the Scientologists are jumping on to the bandwagon.

With their neural reprogramming, mass scale theft and manipulation, and some quite deceptive practices for their religion in general the 'Church' (read: Convicted Fraudsters) of Scientology are now trying to cash in on the SMM and SEO requirements of business by running a Social Media Convention.

  

By the way - when Social Media Marketing involves 'clearing the planet' for spaceships, I'm a little bit concerned.  Scientologists 'clean up' what they can online as soon as it leaks to the general public, so this link will probably outlast the embedded video.



I've got an insider source in the Church, which is how I got this information... but whilst we're at it I think it's also worth posting the 'bible' of scientology - and sorry L Ron Hubbard and Tom Cruise, but I'm claiming an exemption under17 U.S.C. § 107 to any copyright.  And if you don't like that, you can swivel.




And just to scare you even more.... Scientologists have launched their own version of facebook, where the 'Theta's' can talk to each other over the internet.... I thought they were meant to be able to talk to each other and create and destroy universes with their mind, why do they need this?


"Theta Line was created to unite the Scientologists community on the network. The purpose of Theta Line is to raise ARC among Scientologists from all over the world by providing them means of communication and helpful information."


Communication is apparantly the most important part of the triangle, for a cult that doesn't allow it's members to contact their families, and carries out forced labour with people who try to escape...  communication isn't about spreading knowledge but making sure nobody is out of line.

Scary stuff.


Friday, 4 May 2012

Social Media Awards Toyota Ireland – Yaris “Sweetspot” Facebook Campaign

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Continuing the countdown of firms nominated for the Social Media Awards 2012 - I'd like to talk about Toyota Ireland, for their Yaris campaign..

  • Social Media Effectiveness
So how did they do it?  Very simply, they ran a traditional marketing give away, and made sure it was publicised heavily on facebook.  Social Media can be very cheap, Toyota ensured this was anything but, but the responses speak for themselves.



From Toyota-

Just test drive Yaris, Auris Hybrid, or 2012 Avensis for a chance to win

All three cars to be won over four days: November 24 - 27


Christmas is going to come early for three very lucky people from November 24 to 27, when Toyota Ireland will give away a brand new Yaris, Auris Hybrid, and new look 2012 Avensis during their ‘See It. Drive It. Win It.’ promotion. Over the course of the four days anyone who visits Toyota dealerships around the country and test drives either the all new Yaris, Auris Hybrid, or 2012 Avensis models will be in the running to win the car they test drive and drive away from their local Toyota dealership very happy.

To avail of a test drive and be in with a chance to win a brand new 2012 Toyota model, all you have to do is get down to your local Toyota dealership and test drive one the exciting 2012 models. Each driver will then be put into a draw where three names will be chosen at random.

The ‘See It. Drive It. Win It.’ weekend will also see one lucky visitor to a Toyota dealer win €5,000 in cash as part of the culmination of Toyota’s Find the Sweet Spot competition on its Facebook page which has seen its number of fans grow to over 24,000.

Commenting on the announcement, David Shannon, managing director of Toyota Ireland said: “We are very proud of the new Toyota models which bring even greater levels of specification and technology to the Yaris, Auris and Avensis ranges. Not only will the ‘See It. Drive It. Win It.’ weekend provide a great opportunity for current and potential new Toyota drivers to experience the vehicles first hand, but the chance to win one of the three models provides an undeniable incentive to show up at any Toyota dealership around the country from November 24 through 27.”

 Further information about the Yaris, Auris Hybrid, and Avensis as well as details on how you can win one of these vehicles can be found on www.toyota.ie


Toyota ensured that everything they did in the real world was then made to look sexy and posted on their facebook page.  They took advantage of the facebook timeline changes to make the company seem active and fun, and despite it clearly being commercial - customers loved it and before no time the campaign was dominating Irish consumers facebook profiles.

Well done Toyota, sometimes - the simpler is indeed the better.

Thursday, 3 May 2012

Archived: Reddit IAmA session

StumbleUpon I am about to offer some free advice for an hour or so on social media marketing on Reddit

This post has been archived - you can read the discussion here