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Wednesday, 2 May 2012

Social Media in the London Mayoral Elections

StumbleUpon Guido Fawkes Webpage have picked this one up straight off the bat




Things are getting quite heated and a cultural and religious war has sprawled out over the internet.

Former Labour Mayor and compulsive liar 'Red' Ken Livingstone has never been one to hold his tongue, not for the sake of the peace, truth or peoples sensibilities.  But in stating that he wanted to turn London into a "Beacon of Islam" and stating that Jewish Londoners were 'too rich' to vote for him he has opened up cultural and religious arguments in the field of politics.

Now of course, nobody is trying to blame Muslims here who have not been flocking behind Ken as a result - with some notable extremist exceptions, but those that have been attacked by Ken's perverse method of making a point have rallied against him.

It's a shocking indictment of social involvement for a poltical campaign that the actions you take actually cause positive social media involvement for your competitor, and it just goes to show how important it is to think before you act and get the right message out at the right place and the right time.

There have been times over the past few weeks when Ken Livingstone has looked like he might have a chance of winning, and in a remarkable twist from normality he probably would have done if he had just kept quiet.  If there was a well managed strategy and campaign, and a sensible candidate - the outcome may be very different.

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